Automation
Visual flow builder
Set the response path, timing, conditions, and fallback before the conversation begins.
ExploreOfficial Meta Tech Provider
WhatsApp automation and AI that keeps every conversation moving.
Waaru gives your team one workspace for WhatsApp conversations, campaigns, and workflows through Meta’s official Cloud API. Automate enquiries and bookings. Bring in AI agents within your rules, then hand off to your team with the full conversation.
Platform free. AI features are paid separately.
- Official Meta Tech Provider
- Official WhatsApp Business Platform onboarding and infrastructure.
- Global by design
- Built in Bengaluru for teams serving customers across India, Southeast Asia, Europe, and other WhatsApp-first markets.
- 0% markup on Meta fees
- You pay Meta's published rate. The platform is free. AI features are paid separately.
Start with the job
What should happen after a customer messages you?
Choose the outcome your team owns. Waaru keeps the customer reply, the business action, and the next person connected in one journey.
Turn a campaign reply into the next useful action.
Send an approved message, make the response easy, and continue the right journey without losing consent or context.
Explore WhatsApp marketingOne connected journey
Four clear stages
- 01
Customer moment
- A customer responds to a campaign.
- Consent and campaign context stay attached.
- 02
WhatsApp response
- Offer one useful next step.
- Use a reply, list, product, or link.
- 03
Waaru action
- Choose the matching customer journey.
- Keep the reply as structured context.
- 04
Business result
- Continue from the same conversation.
- Respect the customer choice at every step.
Move from a product question to a confident next step.
Collect what the buyer needs, use the connected business record, and keep a person close for decisions that need judgement.
Explore WhatsApp commerceOne connected journey
Four clear stages
- 01
Customer moment
- A shopper asks about a product or order.
- The relevant product or order stays in context.
- 02
WhatsApp response
- Show options, products, or a short form.
- Let the buyer choose inside WhatsApp.
- 03
Waaru action
- Check availability or update the order.
- Route decisions that need judgement.
- 04
Business result
- Confirm the next step with the buyer.
- Hand over with their context attached.
Resolve the routine question and preserve the exception.
Use approved business knowledge for the answer, then route the thread with its history when a teammate needs to decide.
Explore customer engagementOne connected journey
Four clear stages
- 01
Customer moment
- A customer asks an off-script question.
- The conversation history stays intact.
- 02
WhatsApp response
- Answer from approved business knowledge.
- Ask one clarifying question when needed.
- 03
Waaru action
- Resume the journey or route the thread.
- Set the right owner for the exception.
- 04
Business result
- Resolve routine questions quickly.
- Give teammates the full exception context.
Complete the business action from the same conversation.
Collect only the details the task needs, update the connected system, and confirm the result without sending the customer elsewhere.
Explore WhatsApp automationOne connected journey
Four clear stages
- 01
Customer moment
- A booking or service request arrives.
- Waaru identifies the task from the message.
- 02
WhatsApp response
- Collect only the details the task needs.
- Keep the customer inside WhatsApp.
- 03
Waaru action
- Update the connected business system.
- Validate the result it returns.
- 04
Business result
- Confirm the completed action in the thread.
- Route failed actions with context attached.
Move from enquiry to handoff without losing context.
Showing Start stage in the same conversation.
O&
Olive & Thyme
Messages and calls are end-to-end encrypted. No one outside this chat, not even WhatsApp, can read or listen to them.
Today
I want to book a table for four tomorrow at 8 pm.
I can help with that. Which location works for you, Bandra or Powai?
Choose a location
Bandra.
Bandra at 8 pm is available. Is this dinner for an occasion?
Birthday
Anniversary
No occasion
Birthday
Birthday noted. I have held a table for four at Bandra tomorrow at 8 pm.
Please continue with the booking.
The table is held while we confirm any accessibility or seating requirements.
One guest uses a wheelchair. Is the entrance accessible?
I need the venue team to confirm that detail. I will keep your Bandra reservation and seating request attached.
Ask the venue team
Ask the venue team
Priya · Reservations
The Bandra entrance and ground-floor seating are wheelchair accessible. Would you like indoor or outdoor seating?
Indoor
Outdoor
Indoor
Priya · Reservations
Indoor seating selected. Your accessibility request is attached to the reservation.
We will also need one high chair.
Priya · Reservations
Added. Your reservation is still for four guests at Bandra tomorrow at 8 pm, with indoor accessible seating and one high chair.
Can someone call me about a private area for the group?
I have passed this to the restaurant team with your Bandra reservation, accessibility request, and seating details. Priya will reply here.
Priya · Reservations
I have the details. The private room seats 6-10 guests. Would you like the dinner menu or the event menu?
Dinner menu
Event menu
Dinner menu
Priya · Reservations
Private dining menu.pdf
I have sent the dinner menu. I can hold the private room until 7 pm today.
What is the minimum spend for the private room?
Priya · Reservations
The minimum spend is ₹10,000. A ₹2,000 deposit will hold the room, and it is adjusted against your final bill.
Pay ₹2,000 deposit
I will pay the deposit by 7 pm.
Priya · Reservations
I have kept the private room on hold until 7 pm. You do not need to share the booking details again.
Company brain
Turn what your business knows into answers.
Add your website, documents, FAQs, and catalogue. Waaru indexes the useful details and grounds every answer in the sources you control.
- Website sync
- Re-index pages when your content changes.
- Document knowledge
- Read policies, menus, rate cards, and FAQs.
- Source control
- See which source supports each answer.
Build company brain
Hospitality · 3 connected sources
Source scan01 / 03
- Connect
- Index
- Use
Sources
WebsiteGuest information connected
Guest policiesPolicies and menus connected
Room catalogueRoom types and amenities synced
Website + guest policies + room catalogue
Knowledge created
Ready for grounded answersEarly check-in policy
Accessibility by property
Rooms, rates, and amenities
Grounded answer
“Can I check in early, and is the pool accessible?”
Early check-in depends on availability. This property has step-free pool access, and the team can confirm your arrival time.
Based on 3 connected sources
Platform capabilities
Run the complete WhatsApp journey.
Build the response path, collect customer details, take action in connected systems, use AI where judgement helps, and hand exceptions to your team with the conversation attached.
- 01
Understand
Start with the message and customer context already attached.
- 02
Collect
Gather choices and structured details inside WhatsApp.
- 03
Act
Update a booking, order, payment, or connected record.
- 04
Hand off
Give exceptions to a teammate with the full thread attached.
Automation
WhatsApp-native messages
Use templates, quick replies, lists, products, links, and forms at the right step.
ExploreCompany Brain
AI agents
Handle questions and approved actions when a fixed response path is not enough.
ExploreCompany Brain
Self-learning AI
Turn reviewed team resolutions into better answers while keeping people in control.
ExploreReach
Broadcast campaigns
Reach a chosen segment, respect opt-outs, and continue from every customer reply.
ExploreIntegrations
Connected actions
Carry bookings, orders, payments, and customer details into the tools your team uses.
ExploreTeam inbox
Human handoff
Route an exception to the right teammate with the conversation and customer context attached.
ExplorePlatform
Official WhatsApp API
Manage business numbers, templates, roles, and customer journeys on the Cloud API.
ExploreTen integrations
Use the systems your team already trusts.
Look up the business record a conversation needs, carry verified events into a workflow, and keep every write deliberate.
Explore all integrationsAvailable
Shopify
Read orders, customers, products, availability, and fulfilment tracking; react to store events.
In progress
WooCommerce
Read orders, customers, products, and inventory; react to signed store events.
Available
Razorpay
Create or cancel hosted payment links and continue from verified payment events.
Available
Shiprocket
Look up orders, shipments, tracking, courier options, and handle explicit NDR decisions.
Available
Zoho CRM
Find or update contacts and leads, review deals, and create follow-up notes or tasks.
Available
Google Calendar
Check one selected calendar and create, update, or cancel managed appointments.
Available
Cal.com
Connect Cal.com event types to a WhatsApp booking journey.
Available
Google Sheets
Read, append, and update bounded ranges in spreadsheets your team selects.
Available
Google Drive
Move private media to or from selected Drive locations without broad account access.
Available
Zapier
Trigger Zaps from inbound messages or new contacts, then manage approved contact fields and labels.
Specialised journeys
Built for conversations where context changes the outcome.
Start with an industry playbook. Add the policies, catalogue, and operating details unique to your market. The same journeys work across India, Southeast Asia, and global WhatsApp markets.
- Waaru for retailGuide D2C and ecommerce discovery, recover eligible carts, confirm COD orders, and resolve post-purchase questions.
- Waaru for hospitalityHandle booking questions, pre-arrival details, guest requests, and staff handoffs in one thread.
- Waaru for real estateCapture declared requirements, share approved material, schedule site visits, and hand off with context.
- Waaru for clinicsCoordinate administrative intake, verified appointments, reminders, and qualified human handoff.
- Waaru for agenciesStructure the agency's own brief intake, discovery booking, onboarding, and client-service routing.
- Waaru for customer experienceResolve support, returns, feedback, and service recovery with a clear human handoff.
Support from the team
Get a direct line to the people building Waaru.
Get onboarding and product support from a team that knows the workflow, the WhatsApp channel, and the systems around it.
Talk to the Waaru teamSet up the first journey
Get help with onboarding, templates, and the workflow you want live first.
Work through the edge cases
Review conversation behaviour, handoffs, and integrations with the team.
Reach product support
Speak with someone who understands the product and can help move the issue forward.
Before you start.
Can I sign up now?
Yes. Public signup is open. Create your workspace, connect your WhatsApp number, and follow the getting-started guide. No application or invitation is needed.
Is Waaru free?
The platform is free. AI features are paid separately. Meta messaging charges remain separate, with 0% Waaru markup.
Are AI features included for free?
No. AI features are paid separately. You can use deterministic workflows, the team inbox, and broadcasts without an AI provider. Meta messaging charges still apply where required.
What is Waaru built to do differently?
Waaru combines 28 deterministic Logic Flow node types, WhatsApp-native message formats, broadcasts, a shared team inbox, consent controls, and human handoff with the active conversation context.
What happens when a customer says something unexpected?
The workflow follows its configured fallback. It can ask again, take a safe default path, or route the thread to a person with the active step and customer message attached.
Do I need technical skills?
The visual builder does not require code for standard journeys. Meta asset setup, templates, permissions, and complex external interfaces can still need technical or onboarding support.
Which tools can Waaru connect to?
Shopify, Razorpay, Shiprocket, Zoho CRM, Google Calendar, Cal.com, Google Sheets, Google Drive, and Zapier are available. WooCommerce is in progress. Each integration page lists its exact actions, events, setup requirements, and current boundaries.
Is my data secure?
Workspace and sender isolation, roles, grants, scoped API access, encryption helpers, and private environment-specific storage are part of the architecture. Ask for the current DPA and deployment details for your review.
Public signup is open
Start with Waaru. The platform is free.
Create your workspace and bring your WhatsApp conversations, campaigns, and workflows together. AI features are paid separately. Meta messaging charges remain separate, with 0% Waaru markup.
Public signup is open · No card required